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Link in Bio: How to Build a Page That Actually Gets Clicks

A practical guide to link-in-bio pages – what to include, how to order your links, design tips, and how to set one up for free with Trimxlink.

By Trimx Team4 min read
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Link in Bio: How to Build a Page That Actually Gets Clicks

Social profiles give you very little room for links. Your audience might want your shop, your latest video, your booking page and your other social accounts, but your profile only has space for one or a few links.

A link-in-bio page solves this. It's a simple, mobile-friendly page that holds all your important links behind one short address. Here's how to build one that people actually use.

A link-in-bio page is a single web page with a list of buttons, each leading somewhere useful. You put the page's address in your social bios, email signature or business card, and visitors choose where to go next.

With Trimxlink, your page lives at an address like trimx.me/profile/yourname.

Who should use one?

  • Creators with content across YouTube, Instagram, TikTok and a newsletter.
  • Small businesses that want to send people to a menu, shop, booking page and reviews.
  • Freelancers who want a portfolio, contact form and LinkedIn in one place.
  • Musicians and podcasters linking to every platform their work is on.
  • Developers sharing GitHub, a portfolio and a blog.
  • Event organisers collecting tickets, schedules and venue details.

What to put on your page

Start with the essentials and resist the urge to add everything:

  1. Your most important action first. This is what you most want people to do: shop, book, subscribe or download.
  2. Your current highlight. A new product, latest video, upcoming event or limited offer.
  3. Your main social profiles. Only the ones you actively use.
  4. A way to contact you. Email or a contact form.

Five to seven links is a good target. Fewer choices make it easier for visitors to pick one.

People read from the top and many never scroll. Put links in order of importance to you, not in the order you created them.

  • Top: your primary goal and anything time-sensitive.
  • Middle: evergreen content, like your shop, portfolio or main channel.
  • Bottom: secondary profiles and contact details.

Review the order every few weeks. When a promotion ends, move it down or remove it.

Design tips that help

  • Use a clear profile photo or logo so visitors know they're in the right place.
  • Write a profile name people recognise, such as your brand or the name you use on social media.
  • Choose a calm background colour. Your buttons should stand out, not the background.
  • Label buttons clearly. "Shop new arrivals" beats "Click here".
  • Check it on your phone. Most visitors arrive from a social app on mobile.

Trimxlink is available with a free Trimx account.

  1. Go to Trimxlink and sign in with email or Google.
  2. Choose your username. This becomes your page address, trimx.me/profile/yourname.
  3. Add your profile image and profile name.
  4. Pick a background colour.
  5. Add buttons for the places you want to link to. Trimxlink includes ready-made buttons for Instagram, Threads, YouTube, X, TikTok, Snapchat, Discord, GitHub, LinkedIn, Telegram, Twitch, Facebook, Email and Play Store, plus custom links for anything else.
  6. Copy your page link and add it to your social bios.

Your Trimxlink page also has its own QR code, which is handy for business cards, packaging and event stands.

  • Instagram, TikTok, Threads and X bios
  • YouTube channel description and video descriptions
  • Email signature
  • Business cards and flyers, as a QR code
  • Podcast show notes
  • Your WhatsApp Business profile

For platform-by-platform tips, read how to use short links on social media.

Keep it fresh

A link-in-bio page works best when it reflects what you're doing right now:

  • Update your highlight link whenever you launch something new.
  • Remove expired offers and old events.
  • Check every link once a month to make sure nothing is broken.
Use a link-in-bio page when...Use a single short link when...
You have several important destinationsThere's one clear destination
The space is permanent, like a bioThe context is specific, like a post or email
Visitors have different goalsYou want everyone to take one action

Many people use both: a link-in-bio page in their profile, and individual short links in posts, emails and ads so they can track each campaign.

Frequently asked questions

Yes. You can create and customise a Trimxlink page with a free Trimx account.

Yes. You can update your Trimxlink page whenever you like, and the page address stays the same, so you don't need to update your bios.

Five to seven is a good guide. Too many options can make it harder for visitors to choose.

Absolutely. Restaurants, shops and service businesses use them to link to menus, booking pages, reviews and online stores from one address.

Shorten a link in seconds

Free short links with QR codes and click analytics. Sign in for custom aliases, one-time links and IP-restricted links.

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#link in bio#social media#trimxlink
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